Prof. Dr. Andrea Müller is professor for Direct Marketing and E-Commerce at the University of Applied Sciences Offenburg and realizes research and development projects focusing on user experience and virtual reality for more than 25 years.
Julia Reichwein takes care of overall organisational matters of the ACI, the administrative and financial issues of the projects as well as press and public relations.
Matthias Schott's master's thesis deals with the technical status of assistance systems for assembly in protected working environments.
Umut Vural joined the ACI team in June 2022. His research interests include cognitive psychology, embodied aspects of VR and robotics.
Benjamin Schnitzer joined the ACI team in December 2021. His research focuses on VR/AR/XR and immersive systems as well as serious games for vocational training.
Benjamin Klerch works as technical assistant in the OGF Lab. He is in charge of the equipment and devices. He supports the start-up teams both technically and in terms of content.
Wolf-H. Blochowitz heads the Start-up Office at Offenburg University of Applied Sciences and is also the contact person for start-ups for students and staff in the OGFLab (Open Game and Fab Lab).
In the B+W faculty, Christina Miclau researches and lectures in the fields of emotional psychology, marketing and user experience. In her PhD, she is investigating the emotional impact of public educational institutions.
Annebeth Demaeght is an academic assistant at the chair of Direct Marketing and E-Commerce. She lectures in the subject areas of media planning and user experience and is doing her PhD on the topic of voice-based emotion measurement.
Annika Schulz is doing her PhD in Human-Computer Interaction at Robert-Bosch GmbH in cooperation with the ACI and the Bauhaus-University Weimar. Her research deals with interaction via surfaces with networked systems in the smart home and automotive sector.
Rogério Bordini is a PhD candidate in Human-Computer Interaction, specialist in 3D modelling, sound design and game design. His research is focused on virtual environments for mental health treatment and serious games.
Michael Blatz was one of the first members of ACI. With a strong background in game development, game design and gamification, he is responsible for user interaction and user experience and supervises the gaming teams in the university's Open Game & FabLab.
Student Research Assistants
Alina Ohnemus is studying media and information at the University of Applied Sciences in Offenburg and has already gained some work experience in the marketing field. She will support the ACI team in all areas from 2022.
Lara Baumstark is a trained media designer and studies media technology and business at the Offenburg University. She has been taking care of the ACI design since 2022 and assists with scientific research.
Alumni Academic Staff
Arthur Theil Cabreira holds a PhD in Human-Computer Interaction. His research has focused on designing and evaluating multimodal interactions and accessible interfaces for the aging population and users with a diverse range of sensorimotor abilities.
Rúben Gouveia is a PhD candidate in Human-Computer Interaction. His research has focused mainly on the design, development and evaluation of persuasive technologies for health and wellbeing.
As a cognitive scientist, Lea Buchweitz has deep knowledge about the psychological backgrounds of HCI. Due to her interdisciplinary studies, she can contribute in various fields, such as concepts, programming and scientific research.
As an illustrator and creative thinker Jonas Grund enhances the projects of the ACI with his ideas, concepts and drawings. His goal is to ease the communication between science and the public.
Adrian Rees has been part of the ACI since it's very beginning, concerning himself with everything related to Design and Gamification, as well as maintaining the institute's website.
James Gay joined the ACI in 2018, bringing with him a wealth of knowledge and experience as a software engineer. Across various projects, he assists in developing gamified applications.
Software Engineer Moritz Umfahrer joined the ACI in early 2018. Providing assistance across various projects, he also manages the ACI's software development & project management infrastructure.
Alumni Student Research Assistant
While studying a master in Communication and Media Engineering, Hubert Njuacha provides support in software development across several ACI projects.
As a former master student in Communication and Media Engineering Karan Nandkumar did his master thesis with the ACI. His specialty is in embedded software engineering and web development.
As a master student for Media & Communication Belinda Hagley helps to develop gamification concepts for lectures at Offenburg University.
Lara Bornholdt studies Media Technology and Economics at Offenburg University. She became part of the team in 2019 and supports it in scientific research.
Franziska Schulz studies Media and Information Science at Offenburg University. She joined the team in 2018 and supports it in scientific research.